HomeWork

SELECTED WORK · REAL EVIDENCE

Built around the business.
Shown through the work.

Real websites and connected systems, explained through the problem, the decisions and the screens that were actually delivered.

No invented results. When analytics are not yet available, the outcome is labelled as delivery evidence—not a performance claim.

02 PROJECTS · 02 DIFFERENT BUSINESS PROBLEMS

Selected work

Rafael Pinto homepage showing the service proposition and functional website flow Genuine live interface · captured September 2026
OWN BUSINESS PLATFORM · LIVEDigital services2026

Rafael Pinto Platform

A service platform connecting positioning, guided pricing and the project brief so buyers can understand scope before they enquire.

Main contribution
Product direction, information architecture, UX/UI and implementation
Delivered status
Live platform · measurement baseline established
  • Product strategy
  • Pricing journey
  • Project handoff
  • Platform architecture

THE PROOF BEHIND THE SCREENS

Design is one part.
The journey has to work.

01

Clear customer action

Each experience gives the customer a visible next step instead of leaving them to assemble the process themselves.

02

Real business boundaries

Personal review, availability, scope and payment expectations remain explicit where automation should not make the decision.

03

Delivery ownership

Responsive behaviour, implementation, QA and what happens after submission are considered as parts of the same product.

EVIDENCE STANDARD

Proof without the theatre.

The screens on this page were captured from live, unauthenticated public interfaces. No customer, quote, payment or account data is shown.

Quantitative improvements will be added only when a reliable measurement period supports them. Until then, outcomes are labelled as measured or unmeasured.

START WITH YOUR BUSINESS PROBLEM

Need a clearer customer journey?

Explain what customers need to do and what currently takes too much time. The right route can be scoped from there.

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