Cross-platform development can share significant logic, but release and device requirements still matter.
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MOBILE & WEB APPSSome ideas need
Some ideas need
a product, not a page.
Apps are treated separately from website packages because a repeat-use product introduces product strategy, authentication, data, release, device and operational decisions that can change the scope dramatically.
CUSTOMER APP
Book. Pay.
Book. Pay.
Track.
A repeat-use customer product can keep service, payment and status in one branded experience.
WEB CONTROL
CONNECTED PRODUCT
Customer operations
ACTIVE USERSCustomer context
EVENTSStructured
AUTHProtected
BACKENDConnected
RAFAEL PINTO · APP DEMO
Welcome back.
Next bookingThursday · 10:30
PaymentDeposit received
WHAT CHANGES APP SCOPE?Price follows the
Price follows the
product decisions.
That is why apps use discovery and a custom quote rather than being forced into the £599 website tier.
Customer-only, staff-only and multi-role products have different security and data requirements.
External services and business-critical workflows increase implementation and testing scope.
Admin tools, APIs, databases, reporting and automation are part of the product even when customers never see them.
APP DELIVERYBuild the smallest
Build the smallest
useful product first.
A good MVP is not the cheapest possible collection of screens. It is the smallest version that can test the real user and business assumptions.
01Discovery
User, problem, business model and product constraints.
02Product map
Core journeys, roles, screens and backend responsibilities.
03Prototype
Interaction and usability before expensive implementation decisions.
04MVP build
Core product, data, authentication, integration and quality testing.
05Release & learn
Web deployment or store release, analytics and roadmap evidence.
APP PRICINGScoped around the product.
Scoped around the product.
Never forced into £599.
Dedicated mobile work sits outside the website tiers. The estimator narrows a realistic custom range from the actual users, workflows and platforms selected.